Resources

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?
Search engine optimization is the process of improving the quality and volume of traffic to a website from search engines. SEO service providers consider how search engines work and what web surfers search for. Optimizing a website mainly consist of two activities; HTML (Hyper Text Markup Language) code editing and the content of the website. These two activities are carried out in order to increase the website relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Content Management System (CMS)

What is a Content Management System (CMS)?
Content Management Systems are software packages that keep track of every piece of content on your Intranet or Website. Very similar to a library, where books are kept and information on how to access them is available.

Customer Relationship Management (CRM)

What is CRM?
Customer Relationship Management, known as CRM, is a software that manages your business contacts, leads, clients and opportunities. Additionally, some CRM systems come with features that help you in tracking customer problems, purchasing patterns and other information that helps you to have a 360° review of your customers and eventually increase sales.

Online Strategy

After I have built my website how are customers going to find me? – This is a question that we deal with every day.

There are thousands of websites online that are dedicated to Australian businesses; however when it comes to search engines the competition is world wide. Having built hundreds of websites, we have learned a lot and built our expertise around developing effective websites. We implement our gained knowledge over the years in every project we take on board; therefore we hope that we can save you the effort.

eBusiness vs. eCommerce

What is eCommerce?
eCommerce revolves around setting up your business in a way that enables you to trade on the Internet. This means allowing your clients to access your website, view a virtual catalogue and when they are interested in what you have to offer from products and services they can simply add it to a virtual shopping cart allowing them to pay for it online via the means of electronic transactions to include credit cards and direct debit.