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Here at Zeidan Consulting, we understand the importance of having a good “brand”. A brand can be thought of as the personality of a business. It has a character, a look, a tone of voice and a way of behaving.
Brand consistency is where a business attempts to communicate messages in a way that does not detract from its core brand. Such as a single logo used similarly on all marketing collateral, a single typeface used on all printed materials, consistent colour ranges and similar design styles. It interlinks everything visual and links it back to the brands core.
It has also been widely quoted that a typical buyer needs to be exposed to a brand impression at least 17 times before they make a purchase. Therefore it stands to reason that all these 17 impressions should be consistent. If a brand is not consistent then it becomes possible for a customer to mistake one company for another, which could mean that they associate the impression with another company.
With this in mind Zeidan Consulting can help you create a brand that has the right look and tone to make your business uniquely identifiable. We can help you convey who you are, what differentiates you from your competitors, your exclusive product and service through core messages, colour and image.
Zeidan Consulting can create for you a brand identity ranging from the design of a logo to stationary, brochures, business cards, online and print advertisement and much more! We will provide you with creative offerings that are irresistible and will entice your customer’s attentions!
Brand consistency is where a business attempts to communicate messages in a way that does not detract from its core brand. Such as a single logo used similarly on all marketing collateral, a single typeface used on all printed materials, consistent colour ranges and similar design styles. It interlinks everything visual and links it back to the brands core.
It has also been widely quoted that a typical buyer needs to be exposed to a brand impression at least 17 times before they make a purchase. Therefore it stands to reason that all these 17 impressions should be consistent. If a brand is not consistent then it becomes possible for a customer to mistake one company for another, which could mean that they associate the impression with another company.
With this in mind Zeidan Consulting can help you create a brand that has the right look and tone to make your business uniquely identifiable. We can help you convey who you are, what differentiates you from your competitors, your exclusive product and service through core messages, colour and image.
Zeidan Consulting can create for you a brand identity ranging from the design of a logo to stationary, brochures, business cards, online and print advertisement and much more! We will provide you with creative offerings that are irresistible and will entice your customer’s attentions!
