 | Domain Names |
Do I really need a domain name? The short answer is YES!
The right Domain Name can help your business
There are many reasons why you should have a domain name:
- It gives your business its own identity on the web. The address itself spells permanence and brand. It makes it easier for customers and potential customers to find you and remember you.
- It has been proven that the more consistent you are with your branding across different media, the more business you generate. Having the right domain name adds to this consistency. It can be added to all of your marketing collateral, including business cards, brochures, and both online and print advertisements.
- Having your own domain name, with related keywords helps your ranking on search engines. This ranking in turn, means a better position in search results and therefore more traffic to your site.
- It protects your identity from your competitors. When you have a domain name registered no one else can register the same one and so risk infringements of your products or services.
- It looks more professional and gives you more credibility. It makes you look like a well-established brand. Your customers will feel safer doing business with you when you have a personalised domain name.
Domain Name Registration for individuals
Choosing a great domain name tells the world who you are and what you’re interested in. It makes it easier for your friends and family to find you online. You can also offer family members personalised email accounts at your domain name!
Further Reading
Basics of Web Presence
Online Strategy
Web Hosting